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Emma Bryant

Creative copywriter, strategist, and naming specialist.
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Loose Leaf & Tea

Products and brands in real life, on the internet.

How to Navigate an IKEA Trip Without Breaking the Bank, or Breaking Up.

October 19, 2016

We'd all like to pretend that trips to IKEA are for romantic days filled with staged rooms that are simply for playing house with our friends and significant others. But chances are you're not going to be walking hand-in-hand with Joseph Gordon-Levitt past the bedroom displays without a care in the world. 

If you live outside a 50 mile radius of the signature blue and yellow store, you know that IKEA is for big, home changing trips only. And once you get there, it's game time. 

If you've never been to an IKEA you might think- hmm reasonably priced, modern scandinavian furniture. What's the big deal? In truth, IKEA is an underworld of mass consumerism where Swedish brainwashing causes us to go broke, end relationships of many years, and loose all directional (and mental sense) in the IKEA maze — all the while, the employees stand there, devilishly licking lingonberry jam off their fingers. 

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Tags ikea, shopping, couples, how-to, spending, saving, budget, home decor
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What's in a Name? Ranking Bath and Body Works' Seasonal Candles

October 12, 2016

If you’ve ever painted your nails, bought shampoo, or even smelled a candle — you know one thing to be true: a great name can make a product infinitely better.

Yeah, maybe you’d agree that OPI’s “Lincoln Park After Dark” was just a great color, with its almost black purple glare shellacked onto your nails. But I have a feeling that it wouldn’t have been your go-to moody fall/winter color if it had been named something like “Purple Jazz” or simply “Dark Purple.”

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Tags bath and body works, branding, candles, products, shopping
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