If you look around the city of Richmond, you will see pieces of furniture thrown out onto curbs and decaying in alleys. I co-created RVA Upcycle with the mission to revive these cast-away objects with new life (and probably a new paint job).
The project shared techniques, stories, successes, and even failures via Facebook and blog posts while encouraging others to do the same.
I ran this project through the summer of 2015 and was able to restore over 50 pieces.
Goodwill (In-store & Interactive)
Goodwill Industries has a problem. There is a disconnect between their audiences of donors, shoppers, and job seekers. They also have an outdated image, literally, as consumers view Goodwill as a place to buy old, outdated clothing and home goods.
I rebranded Goodwill with the intention of connecting their audiences under centralized branding, while bringing creativity and innovation to outdated ideas and processes.
I created a revolving tagline for Goodwill to acknowledge the different audiences, while uniting them under one goal. The idea of "Up" is that when we repurpose things to a new use, they become better and innovative. For job seekers, when they come to Goodwill they are bettering their future.
I created a series of new in-store signs for Goodwill that play off the tagline. This brings a fresh perspective and feeling of potential to Goodwill stores.
Job Center Kiosk
Goodwill Job Centers are separate locations from their retail stores. The Job Kiosk would bring together the two locations by engaging with retail shoppers who may be potential job-seekers. Interested shoppers could stop and take a quick and easy assessment that then directs them to a Goodwill Job Center location.
The Job Assessment is done with touch screens to make it easy and fast. Shoppers answer several questions about their interests and work habits. Then they are given a breakdown of their skills. Lastly, they are presented with relevant jobs and job openings that may suit them. Goodwill Job Center classes and help sessions are listed if the shopper is interested in pursuing a job or career.
A group of students and I created a Case Study on Southwest Airlines. Our mission was to identify a problem the brand faces and come up with creative solutions including a brand experience.
My Contributions: Creative and strategic conception, video script & editing, "leave behinds."
Click the link to experience the app: https://projects.invisionapp.com/share/3J46L6B49#/screens/101393868
Peathrowers - A Perfect Made-Up Restaurant
Pea Throwers began as an assignment to create a menu for our dream restaurant. Being the picky eater I am, I created a restaurant that caters to the person who orders from the kid's menu with no shame. I incorporated my love of watercolor art to create a menu that represents the spirit of being a kid at heart and hating veggies with a passion.