If you’ve ever painted your nails, bought shampoo, or even smelled a candle — you know one thing to be true: a great name can make a product infinitely better.

Yeah, maybe you’d agree that OPI’s “Lincoln Park After Dark” was just a great color, with its almost black purple glare shellacked onto your nails. But I have a feeling that it wouldn’t have been your go-to moody fall/winter color if it had been named something like “Purple Jazz” or simply “Dark Purple.”