Naming & Branding

I run The Nameist, a consultancy focused on naming, messaging, and creative direction for brands and products. The work spans early-stage positioning through launch language systems, helping teams make decisions that hold up across markets and over time.

Alongside client work, I occasionally speak with agency and product teams on my process for naming, translating brand thinking into practical frameworks teams can use internally. Most recently, I gave this talk to Monzo.

I also develop AI tools that evaluate and pressure-test names, turning qualitative brand judgment into structured decision-making.