A few months ago, if you looked in the fridge at work, you might find a common smattering of cokes, bottled iced coffees, and maybe a sprite or two. Now there’s only one thing — it comes in a pastel can, and you can’t pronounce the name: La Croix.

Suddenly, you begin hearing cans cracking open with a signature hiss, you can’t escape it at the grocery store, it’s in your fridge, it’s in your hand… you’re drinking it right now.

We’ve all experienced this phenomenon within the last year. And I’d take a guess to say that I’m right, you really do have a box in your fridge right now. And while we’re all drinking the Pamplemousse Kool-aid, no one has stopped to ask: How? Why? What? So I looked into it to try and uncover some answers, and I have the first right here: