Renzo’s Integrated Campaign

The Ask: Position Renzo’s as the vitamin brand that doesn’t have to compromise between kids and parents.
The Idea: Renzo’s is the unicorn of vitamins. It tastes delicious, it’s made with wholesome ingredients, and it magically melts in your mouth. We pitched a campaign that brought that magic to life through a cast of animated friends that spoke to parents and kids alike.
My Role: I was the ACD (copy) on this project.

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The Results: Renzo’s saw a 600% increase in ad conversion. A 250% increase in ROAS. And a 410% increase in revenue from new users.

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Creative Director: Andy Dutlinger

ACD Copy: Emma Bryant

Copywriter: Mia Godwin

Art Director: Drew Bentley