MegaFood Brand Platform

The Ask: Create an ownable brand messaging platform for MegaFood supplements that highlights their quality, trustworthiness, and heritage.

The Idea: In a time where people were reassessing what was important to them, we came up with a platform for MegaFood around “What Matters.” MegaFood has built their business and their products around what matters in making the best supplements - transparency, real ingredients, social responsibility - so customers can focus on what matters to them.

The Script

What truly matters? 

The easiest answers can come from the hardest times. 

Like knowing the importance of taking care of our health, because it isn't guaranteed. 

At MegaFood, we focus on what matters most to us: 

Harnessing the power of plants, 

Nourishing soil for quality ingredients for our supplements,

Supporting the health of our farm system, 

and growing a healthier world. 

So you can focus on what matters most to you: 

Your rituals. Passed down, picked up, or poured into a cup. 

Chasing curiosity. Turning connections into community.

Appreciating what you've got and fighting for it

Being present, saying yes, being together — or alone. 

Making choices. Mistakes. Love. Art. 

And the most of every moment, big and small. 

MegaFood. For what matters