Friday Health Plans “That Friday Feeling”

 

Winner - The Fifty | Ad Club CO

The Ask: Friday isn’t on a mission to make everyone out there healthy. Create an OOH campaign that shows they’re in the business of covering the butts of millennials who want an affordable plan.

The Idea: Knowing you’re covered makes it feel like every day is Friday — and allows you to embrace life’s riskier endeavors.

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Team

Creative Directors: Andy Dutlinger, Jamie Reedy

Art Directors: Kelsey Steffes, Sammie O’Sullivan

Copywriters: Greg Lewis, Emma Bryant

Account Managers: Sandy Hazzard, Becca Hade