Friday Health Plans - 2020
Awards:
The Fifty | Ad Club CO
Silver ADDY Award
The Ask: Friday Health Plans updated their health insurance plans to include benefits that more people would actually use, including free mental health and primary care visits. We were asked to spread the word about these new benefits to increase enrollment.
The Idea: Create a campaign around getting the benefits you actually want. (Turns out, free mental health was pretty important to us in 2020).
Out of Home
OOH furthered the idea of giving people benefits they actually need. But don’t expect to get.
A DIGITAL QUICK SNACK
With the year we had, there were bound to be plenty of stress-worthy headlines. So our digital approach was to write headlines highlighting Friday’s free mental health visits that would catch people in the moments they needed it the most.
The Team
Creative Director: Andy Dutlinger
Associate Creative Director: Ashley Rutstein
Account Manager: Sandy Hazzard
Copywriter: Emma Bryant
Art Director: Garrett Deheer