Friday health plans - Year 3

The Ask: Increase enrollment in Friday Health Plans by appealing to those who buy their own insurance.

The Idea: Create a timely campaign amid “The Great Resignation” to show that people don’t have to sacrifice good health coverage in order to have the freedom to work and live how they want.

My Role: I led this campaign as the Associate Creative Director — overseeing visuals, production, as well as writing scripts and billboard headlines.

The Result: Friday Health Plans more than doubled their goal for new enrollments. Overall 80,000 new members enrolled and Friday attracted $160MM in growth funding.