ASMR AGENCY AFFIRMATIONS

The Ask: There wasn’t one. Just some ASMR-loving creatives brainstorming on their lunch break.

The Idea: Create a whisper-filled video specifically for agency folks — and use the power of ASMR to get a traditionally-stressed out industry to relaxxxx. Long story short: the video turned into our agency’s holiday card. Most everyone (even Adweek!) loved getting the gift of relaxation (a few were still creeped out).

The script was written by ACD Ashley Rutstein and myself. We interviewed coworkers from different departments to find out the BEST THING they could hear in a workday. We compiled this into a script, cast some of our coworkers (and ourselves), and the video was up in less than a week. Director of New Media, Jonas Mayabb, directed and cut together the spot.