Most everyone has shopped or donated to Goodwill. But what Goodwill does behind the scenes is way more impressive than scoring a $2 Metallica t-shirt. This year alone, they've helped 218,680 people get back to work.
Goodwill has four distinct audiences: donors, shoppers, job seekers, and partners — so I came up with some branding that connected all of these audiences, while highlighting their mission.
I also wanted to create something interactive that could connect job seekers to Goodwill's services. The "SuitUp" app includes:
-A calendar of upcoming workshops hosted by Goodwill
-Resources and tools such as a resume builder and sample interview questions
-A forum where peers can ask and answer questions
-A job search tool featuring positions from Goodwill's partners