A New Wellness Brand
This new wellness brand was created as part of a reenergized program for The Village at Wood's Edge, a senior living community. The brand tied into a series of events and seminars that addressed the different dimensions of wellness. Having an excellent wellness program is a large selling point for a senior community, and leads were able to see this program firsthand. They were asked to engage from the beginning with the "Rise to 21 Challenge." The initial invite served as a poster (magnet included) so that leads could see all the upcoming events and keep track of their progress.