The Village at Woods Edge is a retirement community located in Franklin, Virginia. The client was in need of invitations for upcoming events, increased brand recognition in marketing materials, and a branded wellness program for current residents.
The creative work below was able to solve these three needs under one integrated strategy. First, the upcoming events for new leads were combined into a series of events and presentations that focused on wellness. Then, this branded series evolved into a wellness program for the entire community. This recognizable brand of "RISE" was created through a series of marketing materials.