Kendal at Lexington Print Campaign
This campaign was created to spread awareness of an expansion at Kendal at Lexington, a senior living community. The strategy of the campaign was to highlight the scenic view and location of the new residences, while still remaining true to the values of the Kendal brand.
I crafted the messaging for "Live in Your Element" to bring together the benefits of scenic living with the benefits of living in a senior community. My favorite thing about this campaign is how each headline ties back to the main theme. The body copy was heavily edited by the client.
Copywriter: Emma Bryant Art Director: Kate Carpenter Creative Director: David Jones