The Jewish Home of Eastern Pennsylvania wanted to position themselves as experts in the field of professional care. The goal was to get more doctors and nurses to recommend the Jewish Home to patients. They also wanted to be seen as being on the cutting edge new research and discoveries in their field. 

infographic for healthcare professionals

This infographic presented the latest statistics and outcomes of the Jewish Home. As a copywriter, it was my duty to condense pages of research into digestible and understandable information. This became a print piece that was mailed to local care professionals to use as a resource when recommending skilled nursing centers. 

carewise speaker series 

To further the Jewish Home's reputation as a source of industry knowledge and high quality care — a speaker series was presented to the client. The series features a monthly presentation on topics such as new research, knowledge, and methods. "CareWise" was created to become a gathering of local professionals, dedicated to providing the best care possible.