GOODWILL

Most everyone has shopped or donated to Goodwill. But what Goodwill does behind the scenes is way more impressive than scoring a $2 Metallica t-shirt. This year alone, they've helped 218,680 people get back to work. 

Goodwill has four distinct audiences: donors, shoppers, job seekers, and partners — so we developed branding that connected all of these audiences, while highlighting their mission.  

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Goodwillmission.com 

The current Goodwill website has tons of information about the stores including news, blogs, locations, and more. So much information can be overwhelming. We wanted to create a specialized presence that focused on the core goals and missions of Goodwill. Goodwillmission.com is a streamlined site that brings together the different sides of the company. 

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Email Marketing 

In order to direct people to the new website — we developed an email marketing campaign. The goal was to show the benefit of any interaction with Goodwill, whether as a donor, shopper, job seeker, or partner. We also aimed to educate current Goodwill customers about the sides of the business they may not yet use. 

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"SuitUp" App 

 We also wanted to create something interactive that could connect job seekers to Goodwill's services. The "SuitUp" app includes:

-A calendar of upcoming workshops hosted by Goodwill

-Resources and tools such as a resume builder and sample interview questions

-A forum where peers can ask and answer questions

-A job search tool featuring positions from Goodwill's partners

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