Collaborator: Danielle Blackington
Adore Me was founded in 2012 as an online subscription based lingerie company. They self describe as "the fresh face of lingerie," but besides the exciting business model, nothing else about the company feels very "fresh." The branding hasn't quite lived up to the promise of an empowering female brand existing in 2016.
My partner and I decided to punch up the branding and highlight and encourage innate female confidence. We took the company name which doubles as an almost-plead: "Adore Me" and transformed it into the more empowering "I Adore Me."
We would launch the initial message through a series of print ads, and then take to the streets (literally) for some girl power guerilla marketing.